OrgSync + iModules
One of the best ways to target alumni is to understand how they were engaged and connected to your institution during their time on campus. OrgSync collects valuable student engagement data for institutions that can be used to support important Alumni Relations and Development initiatives. With OrgSync data, campus Advancement Offices have the ability to identify target populations, customize and tailor messages for each population, predict engagement trends, and wisely spend valuable budget dollars in order to not only meet, but exceed, the institution's engagement and fundraising goals.
Create targeted campaigns based on memberships
With data from OrgSync, alumni offices are no longer just limited to graduation year and academic program information as a foundation for segmenting specific populations. The opportunity to group and target populations based on memberships such as Greek Organizations, Student Leadership Groups, Fine Arts Groups, and Athletic Teams is all possible using the data within OrgSync, offering campuses the ability to create targeted campaigns based on these memberships. By targeting campaigns based on campus involvement you ensure your recipients are selected in a thoughtful and intelligent way.
Targeting pockets of alumni can significantly boost engagement as evidenced by the Rochester Institute of Technology who recently created targeted programming for a small, student-run emergency service organization to bring together 40 alumni and 20 current students. Investing in the group paid off: While about 10 percent of alumni give to RIT's annual fund, the alumni who attended this reunion gave back at a 47 percent rate, and as a whole (267 alumni), this group gives back at a 31 percent rate.Levitz, (2015). To affinity and beyond. »
Customize and tailor your messages based on involvement
While there will always be messages applicable to all alumni, identifying target populations based on involvement allows campuses the opportunity to highlight or showcase information differently based on an alum’s affinity group memberships. Easily customize the order and inclusion of different messages in print and electronic materials for different audiences in order to present the most relevant and appealing information to all of your constituents. With this targeting in place your constituents do not feel bombarded with generic messaging but instead feel you are reaching out with something relevant and specific to them.
Identify alumni for giving potential
Knowing an alum’s engagement story can be pivotal in understanding how likely they are to financially give to the institution after graduation. Engaged students often have a great affinity for their institutions, making them more likely to give back to the campus and champion their classmates to do the same. By giving advancement offices the ability to better identify likely donors, you allow your campus gift officers to be able to better maximize their time and resources in order to meet and manage their fundraising goals.
Alumni who participated in at least one formal student activity during the undergraduate experience were 87 percent more likely to give and 54 percent more likely to participate than those alumni who did not participate in any student activities as undergraduates.Gaier, S., (2005) Alumni satisfaction with their undergraduate academic experience and the impact on alumni giving and participation. International Journal of Educational Advancement.
Identify former student leaders to serve as alumni volunteers and board members
Not only does OrgSync data offer the opportunity to identify a student’s affinity group memberships, it can also distinguish the level and type of engagement. Targeted outreach to these previously engaged students is likely to yield valuable and effective volunteers. Having a pool of alumni who were formerly regular volunteers for service opportunities on campus can be helpful in donating their own time as an alum for events like National Day of Service, or a group of former student leaders make great candidates for alumni board members or leaders of a class giving drive or reunion planning committee.
Spend money wisely using engagement insights
In a time when budgets are limited, valuable engagement data about your constituents can help you to spend wisely. Armed with data on affinity groups and student engagement levels, resources can be allocated to initiatives likely to yield the greatest returns. If you know those who are more likely to serve as a volunteer, that will save valuable staff time recruiting them to commit time and pursue other individuals for financial giving. While you may want to invite all alumni to contribute to a new building or program, you can use affinity group memberships and previous levels of engagement to determine those most likely to contribute and allocate more resources to inform them and entice to action.