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Introduction

You want to launch OrgSync - but, where do you start? We have created this marketing packet to help you determine how to launch and market OrgSync to your campus community. Our goal is to help you more efficiently launch OrgSync on your campus, increase adoption and maximize your returns, and explore new opportunities for marketing OrgSync.

Why is marketing important? You’ve invested the time, money, and energy up to this point. Without wide-spread adoption or adequate support, your investment could take more time than is ideal to start seeing returns. This marketing kit is designed to help you make the most out of your investment, engage stakeholders, and drive adoption across campus. In this marketing kit, we will:

  • Provide you with a wide variety of resources designed by us and other campuses around the country
  • Teach you the basics of marketing, how to do it, and how to be successful
  • Layout a framework for building a successful marketing strategy
  • Share best practices for marketing OrgSync to your users
  • Offer a library of sample resources that you can utilize
  • Share our brand standards to help you establish a framework to build OrgSync on your campus

What Is Marketing?